You don't have to disappear every Summer

Then there’s a long weekend, the kids are home, one missed week turns into two and now showing it all feels impossible because you’ve been gone long enough that coming back is a whole thing.

By August you haven’t posted in six weeks and September feels like an enormous task.

The people who keep posting through summer don’t have to decide what to post every single time they open the app because they already know. But how do we get there?

Content pillars.

Recurring themes your business consistently shows up around. When you have those, you’re not starting from level-zero every time, you pick a bucket, find one thing to say, and post it. You can create around your Summer tempo and continue showing up in a way that honors your Summer rhythm.

I’m running a live, 60-minute, workshop on July 8th, 2026 called Slow Summer Content Pillars. Click here for the details.

The summer content disappearing act isn’t inevitable. It’s just what happens when you don’t have a system built for the version of your actual capacity in the middle of July.