The un/rooted team.

We don’t know what we’re doing. But we’re here.


un/rooted was born out of a shared desire to build a community that understands the life of a military spouse entrepreneur.

We know what it's like to move frequently, to start over, and to juggle family and business. This space is about creating stability and support amidst all that change. Our mission is to provide a flexible, supportive environment where military spouses can share resources, learn from each other, and grow their businesses together.

Whether you're just starting out or have been in business for years, there's a place for you here.

  • Hey, I'm Natalie

    I’m a product and food photographer, creative at heart, and a newer military spouse learning to roll with the changes (and the many, many boxes).
    I’ve always believed in building a life—and business—that feels good, not just looks good. So when I found out about un/rooted, I knew I wanted to be part of something that helps military spouses feel less alone and more empowered to do their own thing—wherever life takes them.
    I’m here to bring a little creativity, connection, and encouragement to this space, and I can’t wait to grow alongside this amazing community.

    Find me on Instagram

  • Hi! I'm Keri

    I’m a digital strategist, content coach, and the founder of Waiting On West—a quietly bold business built around helping women reclaim their time and run things on their own terms.
    I spent years carving out my own work-from-anywhere life, and I know so many others are doing the same—or dreaming of it.
    un/rooted grew from a shared idea: what if we had a place to shape, support, and connect with other Canadian military spouses building something of their own… but doing it together?

    I’m here for the creative ideas, honest convos, and quiet pivots that turn into big energy.

    Find me on Instagram