Hey, Hi, Hello...

A young woman with long blonde hair sitting cross-legged on a gray blanket on a sandy beach, using a laptop covered in colorful stickers. She is looking at the laptop with a peaceful expression. Next to her is a smartphone with a white case, and in front, there is a blue tumbler. The background features the ocean with gentle waves and a cloudy sky at sunset.

I've spent 15 years in the trenches of real businesses. Everything from Etsy shops to six-figure brands, local studios finding their footing online, authors & healers figuring out what the heck to post and why.

I'm a mom and a military spouse, which means I have built my own business around school pickups, last-minute moves, sick days and….chaos. The kind of real chaos that no marketing course could prepare you for.

Here's what I know for certain: Social media is feeling difficult for you because you're running it without a system & usually without anyone in your corner who knows the platforms.

I do. Social media is where I live (is that something to brag about?) It's where I've helped business owners go from "I guess I should post something" to having a presence that connects to what they sell.

Waiting on West exists because the internet keeps telling small business owners to try harder and I'd rather help you work smarter.

I’m Keri,

Very nice things that very nice people say….

Working with Keri is like experiencing a social media masterclass because her unique insights ask you to think about YOUR business and YOUR customers in ways you’ve never considered. You might think you know your business and your customers, but her process blows all of that wide open — and you see your business in a variety of new ways! She invites you to consider new ways to present your offerings, and the path you want your customer to travel along with you. In the end, she helps you to create customers for life - and who doesn’t want that??

— Michel, Michel Marie Rose Healing

Working with Waiting on West for the past year has honestly been one of the best decisions for my business. Keri takes my half-formed concepts and raw videos and somehow turns them into content where I actually look professional and eloquent — which, trust me, is no small feat.

She's also been my cheerleader along the way — helping me figure out what's actually a priority instead of just staring at an endless to-do list, and keeping my business moving forward when I'd otherwise get stuck.

The results speak for themselves: I went from a handful of views to seeing 9,000+, and my followers have grown exponentially.

If you need someone who's masterful at her craft and genuinely invested in your success — Keri is it.

— Julie, Julie Rea Healing

The relief that I feel knowing that my social media is consistent, aligned, elevated, and speaking to my target market has freed up so much space for me to focus on other key priorities. I used to spend so much mental energy worrying about what to post, how to craft it, how to find time to create graphics, missing out on opportunities to connect deeper with my online community. Now I feel like they are receiving the level of my engagement that I want for them to experience.

— Cheryl, Key Element Solutions