Sh*t I’ve Googled As a Business Owner
There is a very specific kind of panic that only happens when you run your own business.
It is usually scheduled to hit you on a random Tuesday. Nothing dramatic happened, no one yelled at you, no invoice issues.
You just open your laptop, stare at your website and wonder what you are even doing…
I have Googled:
how long does it take to grow on substack?
why does everyone keep using that skinny instagram post
why are other businesses so much better than me
what does 67 mean
how to edit a podcast
do trial reels actually work
Not one of these searches were done from a calm space, they were done from the floor.
I talk abou this constantly. There is something deeply humbling about building a business, you go through every wave, every emotion, face every trauma - just in the course of one day.
You know what you’re doing, you teach other people this exact sh*t. For whatever reason we can’t zoom out far enough to do it for ourselves.
You probably see other businesses talking about their most recent win, growth, a post going viral, of course you do. Why would they post the moment that they cried on their keyboard at 2am.
We are ALL going through it, we’re all checking analytics, hoping someone subscribes, anxiously sending invoices and updating our websites.
This is where the magic happens.
Your biggest breakthrough is going to come in the weeks where you show up when you don’t want to, the posts you create and no one sees and the changes you make that no one notices.
The moments you try, tweak and move forward are the ones you figure out what you don’t want, it’s where you get clear on what you are working towards.
If your growth depends on visible momentum you will constantly feel behind.
If your visibility depends on validation you will constantly feel shaky.
That’s the part I care about. The structure underneath that keeps working even when your confidence dips.
Be unhinged.
Google dumb shit.
Post silently.
Change your mind.
Be thoughtful.
Spiral.
